Is a Softening Market a Buying Opportunity?
While expectations for multifamily price growth have dipped a bit, many investors believe there will be good buying opportunities in 2026. Better borrowing rates, more distressed sales, and a healthier balance between supply and demand next year point to a more favorable market for buyers. Although recent jobs and inflation data have not completely cleared up economic uncertainty, both institutional and individual investors still feel confident about the multifamily market.
National YoY Rent Growth Average, November 2025*
-0.23%
* Based on data from RealPage, Zillow, Yardi Matrix, Apartment List, and CoStar
National Occupancy Average, November 2025*
93.5%
* Based on data from RealPage, Yardi Matrix, Apartment List, and CoStar
3.66%
3.64%
Multifamily Confidence Amid Economic Uncertainty
CRE Investor Sentiment Data: “Expect more distressed transactions in 2026, especially in multifamily.” (John Burns Research and Consulting)
The 2026 Economic Outlook: Muted Growth, Cautious Activity—But Likely No Recession (Connect CRE)
Lagging Rent Growth Data Means CPI Inflation Numbers Have More Room to Fall (Calculated Risk)
Institutional Investment and the Apartment Market
Institutional Investors See Value In Multifamily (Marcus & Millichap)
Mapping Corporate Ownership of Residential Land (Lincoln Institute)
Lower Rates Unlock Deals, But 2026 Outlook Remains Murky (GlobeSt)
Housing Demand Drivers and Home Sales Data
Unpacking the Relationship Between Jobs and Apartment Demand (NMHC)
Housing Market Softens Further, Setting Up a Challenging Start to 2026 (Realtor.com)
Existing Home Sales Edge Higher in November (NAHB)
Realtor Confidence Ticks Up Month-over-Month, Down Year-over-Year (NAR)
Commercial Real Estate Markets
CRE Pricing Up 1.6% Year-over-Year, Led by Industrial Market Growth (MSCI)
Nov. 2025 CRE Markets: Retail and Industrial Soften, Office and Multifamily Steady (NAR)
Data Center Report: Power Constraints, Market Forces, and Emerging Technologies (Colliers)
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This newsletter is for informational purposes only and do not constitute an offer to sell nor a solicitation to purchase interests in J and G Capital, LLC (the “Company”) or any affiliate or assign nor any other securities. This newsletter is not financial advice, and the and newsletter does not purport to contain all information that is or could be material to an investor in deciding whether to make an investment in the Company. An investment in the Company is subject to a variety of significant risks and considerations that are detailed in the Company’s Subscription Agreement, Disclosure of Investment Risks, Operating Agreement, and related documents (the “Offering Documents”). Prospective investors are advised to review the Offering Documents and consult their own legal, financial, and tax advisors regarding any potential investment in the Company. Subscriptions for an investment in the Company will not be accepted from any prospective investor unless and until such prospective investor has received and fully reviewed a copy of the Offering Documents and has executed and delivered all documents required in connection with such investment. Past performance may not be indicative of future results.




